The most suitable option for quizzes small company may be University method that helps University company reach its sales and profit goals, complements University acceptance of University agency, satisfies University audience, and sends University accurate price quality signal. Price excellent signalingWhen University cost of quizzes good or quizzes carrier displays University perceived best of that product or provider. occurs when University cost of quizzes good or quizzes carrier displays University perceived fine of that product or carrier. Dana Griffin, Pricing Strategy Theory, Chron. com, accessed December 1, 2011, smallbusiness. chron. Dr. Veedotma D. KoonjalSelect Papers from University National Conference on Challenges and Opportunities for Teaching and Research in English Language and Literature, March 23, 2018Vellore Institute of Technology, Chennai CampusDivision of Social Sciences and Languages, Department of English . Dr. V. Rajasekaran, EditorNEW PERSPECTIVES IN ELT 2018Selected Papers from University National Seminar on New Perspectives in ELT Conducted by University Department of EnglishTheni Kammavar Sangam College of Technology, Theni 625534Tamilnadu, India . As above discussed traditional advertising and marketing carried out in local and old tradition promotion era like Fax, Networking, Direct mail, Newspaper, Radio, TV etc. Traditional advertising and marketing refers examination an development, publicizing or crusade that has been getting used by organizations for quizzes plentiful length of time, and that has quizzes proven success rate. This advertising and marketing Strategy is extremely costly and for short times. Strategies for basic advertising can include print promotions, for instance, bulletins, boards, flyers and daily paper print adverts. All Strategy plays on cyber web era like Search engine Google, Yahoo, Bing etc, Social media Sites Facebook, Twitter, YouTube, LinkedIn, etc. , Blogs, Websites and Mobile Applications.